What's New?

NEW
SM ENTERTAINMENT 30th Anniversary! SPECIAL by drawing lots has been decided!
2025,08,08

JOY The 1st Mini Album "From JOY, with Love" mu-mo SHOP ・Weverse Shop exclusive original bonus items available for pre-order now!
2025,08,01

Original Japanese merchandise for the "2025 IRENE & SEULGI Concert Tour [BALANCE] in JAPAN" will be on sale!
2025,07,29

Details of the live broadcast of "SMTOWN LIVE 2025 in TOKYO" have been decided!
2025,07,24

To celebrate the 30th anniversary of SM ENTERTAINMENT, a POP-UP STORE will be held at MIYASHITA PARK!
2025,07,18

Live broadcast of "SMTOWN LIVE 2025 in TOKYO" has been confirmed!
2025,07,17